When you are designing a business web site there are some aspects you must take into account. Here you will find an explanation on key success factors for hotel web sites.
As you may be awarded, people search for hotels and flights online more than by other channels.
The most important of the key success factors for hotel web sites is being search engine friendly so to be found when a customer performs a search online.
Search engines have particular formulas to qualify the relevance of the sites and assign a number called Page Rank (some how like the stars classification system for rating hotels) to determine who gets top placement in search results.
Once you are indexed, some of the bots (search engines programs) will periodically revisit your site looking for changes and updates. How high you rank depends largely on how well your web site is optimized, along with other proactive marketing activities such as links strategy development.
To master the first of the key success factors for hotel web sites you must understand what a keyword is.
When a person type in her browser a search term, the spiders of the search engine check the databases of sites and display the ones that are relevant to that term. The most relevant go first, and if they are equally relevant, the one with higher Page Rank goes first.
So, your site must be optimized around a set of commonly used terms or keywords to be found.
How you choose these keywords is the question to master these key success factors for hotel web sites.
In hotel websites, unless you have a well known branded name, it is good idea to optimize your site around the geographical region you are in rather than your hotels name. You will have better chances to be found, as it is more likely that a person search for "hotels in someplace" rather than your name.
These keywords must be used in the header of the page (portion of the webpage between and) mainly in the title of the document, and in metatags as keyword and description. In the web copy (portion of the website between and) you should use your keywords in headings (h1, h2, etc.), the "alt" text of images and sprayed in the text (in bold or italics if possible).
There are many factors affecting web sites success. Find out what other key success factors for hotel web sites are!
I visit travel web sites regularly just for fun. This is the site I like the most: Caribbean islands lodging Enjoy!
Article Source: http://EzineArticles.com/?expert=Ileana_Gatti
Tidak ada komentar:
Posting Komentar