Did you ever go online to try to find a nice guesthouse in Marrakech? Or in Fiji for that matter, because the problem is not just a Moroccan one. It is not the fault of the country or guesthouse, but just an intrinsic characteristic of all locations that have a strong cultural identity. It is only normal that a guesthouse in Marrakech would wish to present itself in brown or sepia colours. That it likes to add fairy tale like traditional music of the region, or have a flash element unfolding one beautiful photo of the interior decoration after the other.
It goes without saying: that is what Morocco or the life in a riad or guesthouse are about. So a hotel is only right in wishing to transmit that feel or atmosphere. For a traveler however this makes the process of finding the right hotel a rather difficult one. You can click and click and click... but every hotel looks exactly like the last one. Just about every website welcomes you to true authenticity or a haven of peace and calm in the same sepia or burgundy and refined graphical touches and... With as a result that, should you happen to suddenly stumble over something that is completely different... your index finger is much more eager to stop for a moment. And that is a very important moment.
If a hotel website is able to make a visitor stop, if only for a few seconds, the chances are that this visitor will also have read the first titles, or have truly concentrated on a photo, or map, or perhaps even have 'skimmingly' gone through the whole text.
In my experience, standing out in design, feel and look, is a very important element in both the time any visitor stays on a website as well as in the forthcoming results in the search engine listings. We are only human, and it does not apply to hotels only: in every market and industry we like to compare ourselves with the competition, and sometimes we are far too eager to amend our own tastes to what we think the market demands. But does the market really demands one single trend? Is it not so that we all wish to be surprised too, to be really interested in what a website has to tell, or what it transmits?
Already in Marrakech alone there are 800 guesthouses. True, that does make online competition very hard. But if all guesthouses go for the same website style and feel, nobody really stands out, and nobody really advances. In a very first instance, the hotel is not the product you sell online. It is a website. In the very first place it is important that your website is sold, that many of the literally thousands and thousands of 'Internauts' clicking the day away can suddenly withdraw their index finger from the key board and think... something is happening here! Make your website visitor stop. And then you can start selling your hotel.
Bernardus Geurts SEO Advisor http://www.bernardus.biz Article Source: http://EzineArticles.com/?expert=Bernardus_Geurts |
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