How to Design Rack Cards That Sell Your Hotel

By James E. O'Brien

The rack card is every hotel's best friend. One simple and inexpensive 4" x 9" rack card can tell your hotel's great story in both pictures and words. Even better, because it is so economical, a rack card can be distributed to many prospective guests without breaking the bank. Finally, rack cards fit into a standard number 10 envelope for easy mailing and, because they're printed on thick, glossy paper, that stands up nice and straight in a display rack.

The rack card concept is great, but how can you make your card stand out from the competition? Here are a few design ideas.

If you are a branded (flag) hotel, your national brand has very strict design guidelines. Their templates for rack cards include headings, type style and size and picture placement. It is very important to adhere to these templates for these reasons.

• Your brand has spent millions of dollars to develop a corporate identity. This is how the public recognizes your hotel brand. By taking the things that are special about your hotel property and placing them in a nationally recognized format, you increase your acceptance and readership.

• Rack cards and other materials that are not designed to brand identity design specifications can cost you points in a quality control inspection.

• Using templates for rack cards decreases your costs, because no new design is necessary.

Independent hotels are not restricted by brand specifications and templates for rack cards are not required, but your hotel rack cards are not the place to let your design person run wild.

Notice the branded rack cards. The front side emphasizes two things -- the hotel name and location, and pictures showcasing the property. The front cover of every rack card design is designed to make a simple sale. It's job is to create a great first impression and motivate people to read the copy on the back!

Let's look at some ways to make that sale. Branded or independent, the name of the hotel property needs to be in a prominent place on the rack card. The city and state is slightly smaller, but close by and easy to read. Save the street address for the back. The type style should be an easy to read serif font with your hotel name and location in bold.

Now that the readers have matched your hotel to an area that is part of their travel plans, the real sale begins. Here is where good pictures will make or break your hotel rack card. Pictures create a visual image of your hotel in the reader's mind. Your job is to design a hotel rack card that creates a positive and welcoming image. A great way to do this is to put people in your hotel rack card pictures. One of my favorites is a picture of a guest checking in to a hotel. The smiling front desk representative makes this a perfect welcome picture. Now, what pictures should be used for your rack card? Simply, the ones that show your hotel in the best possible way and will attract the type of guest that best matches your hotel property demographics. If you want to sell your swimming pool, use a picture of a happy family enjoying the pool rather than a sterile picture of an empty pool. How about a smiling waitress serving a meal in the restaurant?

"Heads in beds" is the hotel mantra. Show your hotel guest room, but design your hotel rack card to include one or more of these scenarios.

A business person working on a lap top computer (sell your Internet connect). How about a happy couple or family enjoying the hotel room. Other options are a person savoring a cup of coffee and the complimentary paper or include a unique piece of furniture like a business class desk or armoire. If the hotel exterior is important, try to include a guest getting out of a car, with luggage, ready to check in. Select pictures that best emphasize the hotel's positives and strengths. To see some examples of pictures that sell, visit our photo enhancement section.

OK, nice idea, you say, but where do I get these great hotel photos? The best way is to have a professional photographer who has experience in taking hotel pictures. The value photographers bring is their ability to correctly light their subject. It's not easy. I've worked with good photographers who can take an hour or so to correctly light a shot. If a photographer doesn't have proper lighting equipment, find someone else. A good professional photographer is not free, but well worth the expense.

If a professional is too costly for your rack card budget, you can do it for free. Consider taking the pictures yourself or find an associate with some photographic expertise. The new digital cameras take great pictures and today's software programs can enhance lighting and sharpness and even take the yellow lines out of your parking lot. If you do this, make sure your rack card printer will enhance your photos, for free, to make sure they look great on your rack card. If they won't enhance or crop the pictures you submit, find someone else. This is not the place to save money on your hotel rack card project.

Now that you have your photos, what is the best way to present them on your rack card? Crop the photographs. It is critical to emphasize the most important element in the picture.

Too many rack card photographs have lots of sky, parking lot, rugs and walls. Cropping eliminates those peripheral items and focuses attention on the main element that will sell your hotel property. Good design is critical to every successful hotel rack card

Use software to enhance the picture quality. Today's programs can correct poor lighting, correct colors and even make a few changes to the actual picture. In just a few minutes, a photo can be changed from unacceptable to wow! If you can't do this yourself, and most hoteliers can't, make sure to find a printer that has expertise in this area and won't charge you an arm or a leg to do the work. This should be a free service.

One last tip. If you are using a digital camera, be sure to set your file size as high as possible. Photographs consist of dots. The more dots, the larger the file. A picture that looks great on your computer monitor may not be very sharp on a rack card because printed pictures need over three times as many dots than computer monitors. All your pictures should have a file size of at least two megabytes. One last thought. Make sure to turn off the date and time stamp on your camera before taking any pictures for your rack card.

Now that your pictures are selling your hotel property, let's turn the rack card over and talk about copy. The back of a rack card is not the place for creative writing. The reader simply wants to read about what your hotel offers. Keep it simple, but write with the guest in mind. Ask yourself two questions. What does the potential guest want to know about your hotel? Write down the answers. Then ask, what's in it for your potential guest to stay at your hotel? The answers to these two questions become your initial copy.

Organize your copy into categories with those that best feature your hotel at or near the top. Categories can be: Location, Accommodations, Special Amenities, Banquets & Meetings, Recreational Facilities, Business Class Services, Shopping, Colleges & Universities, Area Businesses & Attractions, Special Plans.

Write your copy in short, benefit filled phrases with bullets separating the phrases. Space is always tight so perfect sentence structure is helpful, but not required. Once you have written your copy, edit it once and then set it aside. The next day, read it again and make your final edits. It's amazing how much a good night's sleep improves copy. Again, if writing copy is not your cup of tea, find a printer who can. Don't be afraid to edit and change the copy once you actually see it. We change copy for our clients an average of five times per project. Finally, those rack card changes should be free.

A few final notes. Include easy to read and good directions that a stranger could easily follow. Add any logos that would enhance your credibility or prestige. Make sure to have complete address information, including a reservation number (toll free, if possible) at the bottom. Include your web site address. Every hotel should have a web site, even it is a simple one or two page basic site.

If you have followed these steps, you are ready to print a rack card that sells. Best of luck with your next rack card project.

Copy write 2007: The Jamison Group, Inc. article: How to Design Rack Cards that Sell Your Hotel.

James O'Brien is the president of The Jamison Group, Inc. and http://www.innstuff.com In his 25 years of service to the hospitality industry, he has provided sales and marketing advice to regional associations, management companies and individual hotel properties. The Jamison Group and http://www.innstuff.com market a wide variety of printed products to the hospitality industry.

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Bed and Breakfast Booking Software

By Lewis Waller

Looking to learn a bit about bed and breakfast booking software? How can it benefit your establishment? Well needless to say, the archaic pencil and paper method of keeping booking records is a thing of the past... or at least it should be. I couldn't think of a more error prone system if someone paid me to do so.

Picture this... you are off inspecting a couple of rooms, and you get a call from a busy client looking for quick lodging information, so you have to put the person on hold and go all the way back to the front desk, thumb through all the bulky paperwork and look through your booking records, meanwhile the prospective client is waiting for however long that takes. Is this professional service? Will the client still be waiting for you on the phone?

Or how many times has this happened? You have to turn down a potential customer because a previous reservation has been made, only later to find out that the expected client had turned out to be a no show, and worse yet, you find that the reservation wasn't guaranteed! These mishaps as well as others can all be averted with bed and breakfast booking software.

With bed and breakfast booking software on a laptop, you can have all of your records and customer information, cancellations, and everything - instantly accessible, within a fingertip's reach, always constantly updating the new information, and keeping it all on one screen.

Bed and breakfast booking software is also fully customizable, and can be configured for most any language. Certainly it is obviously a great potential benefit to any and all boarding establishments looking to better their business, and make their services of a more professional quality. Why not invest in a bed and breakfast booking software package today?

Need more information on Reservation Software? Reservation Master offers a 30 day free trial of their top-rated software. For a full review of Reservation master and to check out their website head over to http://www.squidoo.com/hotel-reservation-software

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Selecting a Call Accounting Software Package

By Rito Salomone

Call accounting is software or hardware that provides metrics for telephony functions such as traffic analysis, toll fraud alerts, network management and cost allocation to various department. There are countless call accounting vendors that tout their various features and niches. Some specialize in professional bill back, others focus on the unique requirements of hospitality environments and others offer generic solutions for general business requirements.

Call accounting has evolved since early iterations during the dawn of desktop computing. Their popularity remains high as systems grow and adapt to latest billing requirements, computer operating systems and web integration.

Call accounting systems vary in price, performance and functionality. Some of the more elaborate systems integrate ACD reporting, carrier comparisons, grade of service calculations, switch management, equipment inventory and billing integration. Many systems have transformed and boast SQL databases, web browser capability, automated reporting and notification, enterprise reporting and manufacturer compliance.

There are many choices for an average business. It is virtually dependent on your budget and needs to determine a viable solution. Many interconnects and equipment vendors have solidified relationships with call accounting providers. They may be of help if you select and deploy their hardware.

In a professional environment, it may be desirable to have your call accounting transactions automatically integrated with your accounting system. You should ask your vendor whether their call accounting software is compatible.

In a hospitality environment, it is imperative to have flawless integration with your property management system (PMS). Your telephone calls should be allocated to guest folios seamlessly. Many hotels also require billing for conference rooms, internet usage and night audit reporting.

A search of the internet may yield countless results not necessarily in order of price, quality or reputation. You will have to weed through many pages, many demonstration packages and many inquiries to find your solution. You may also find that cost is not necessarily related to quality.

Some call accounting systems are readily available on the web for download or online demonstration. Some of the more elaborate systems require a sign up process.

You should keep in mind that whatever solution you select should be backed by a good maintenance program for software updates, tariffs and inquiries. The software should be available to trial. You should consider installing the software before purchase to determine if it fits your needs. This will give you a good idea about the quality of the software and the company providing the solution.

Discover more about call accounting, internet usage, hotel billing and telephone reporting from Resource Software International Ltd. (RSI).

Rito Salomone is the president of Resource Software International Ltd. (RSI). He has 17 years experience in the field of communication management solutions.

For more information you can review: http://www.telecost.com or contact the author at rsalomone@telecost.com.

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Online Marketing Surveys - Measuring the 4 P's

By Jaime Brugueras

Online surveys are giving marketing professionals dynamic tools to help measure, analyze, and grow their business. The latest Internet survey software provides valuable insights into how customers make decisions. It helps businesses make smarter choices about the four "P's" that determine success in the marketplace: product, price, placement, and promotion.

New Product Surveys: Design, Test, Design

Savvy business owners know that marketing should begin long before their products hit the stores. Marketing should begin with the product itself, and with an in-depth understanding customer's needs and preferences.

Powerful new questionnaire software gives businesses a revealing glimpse into the minds of potential customers. Market research surveys can help a business rethink product design, or maybe just fine tune it a bit. In simple terms, these surveys can help a business give people what they want.

New product surveys try to get at the perceived needs of customers. They ask questions like:

• How much cargo space do you need in your truck?
• How many watts does your backup power supply need to generate?
• How often do your drive on icy roads?

Questions like these can help a business decide if its product line meets the needs of potential customers, or if there are gaps in the line that need to be filled. Questionnaire software allows a business to sort responses by age, gender, location, income and many other variables. This enables a business to target products to the needs of specific market segments.

New product surveys also try to determine the benefits that are most important to customers. Take vitamins as an example. Are customers mainly interested in vitamins that will help them feel better or boost their memory or improve their heart health? Questionnaire software uses sophisticated ranking questions to help isolate the benefits that people care about most.

New product surveys also help a business learn what features are important to customers. If customers show little interest in a particular feature, a business may decide to offer it as an option rather than a standard part of its products. On the other hand, if a feature shows up on a survey as being very popular, a business might decide to include it in all of its products, and emphasize it in its marketing campaign.

Conjoint Analysis: Examine the trade-offs that customers make when purchasing a product

Conjoint analysis serves many purposes in market research, but it is especially useful in making decisions about price. Here's how it works. Suppose a traveler is thinking about booking a hotel room. Two hotels next to each other offer rooms at the same price, but one hotel has an indoor pool and the other does not. If the traveler enjoys swimming, he will probably pick the hotel with the pool, since there is no difference in price.

Our traveler does a little more research and finds that the hotel that does not have a pool offers room service, which sounds wonderfully self-indulgent. Now our traveler has to make a decision. What does he value more, a pool or room service? Suppose our traveler then learns that the hotel with the pool is offering a ten percent discount. Now things are really getting complicated.

Conjoint analysis enables a marketer to examine the trade-offs that customers make in buying a product. It allows a marketer to see which features of a product are most valuable to customers and how much extra they are willing to pay for a particular feature or combination of features. The purpose of conjoint analysis is to determine what combination of variables is most influential in a customer's decision to buy.

Conjoint analysis also helps a marketer set an optimal price for a product. It allows the marketer to see the point at which price outweighs benefits in the consumer's mind. Although this type of analysis sounds complicated, internet survey software makes it simple. The most sophisticated systems enable marketers to create online surveys using an intuitive wizard interface. They present the results of the analysis in a variety of formats that help marketing professionals make informed decisions.

Placement and the Purchase Process

Market research surveys can also provide valuable information about how people prefer to shop. Do they typically buy certain types of products online, or do they prefer to visit a store? If they like to shop in person, do they prefer no-frills discount stores or stores that offer advice and greater customer service? Do they buy from catalogs? If they do, do they mail in their orders or use the catalog to shop online?

The purpose of all these questions is to discover how people feel about the purchasing experience. Sometimes two companies might offer virtually identical products, but one company is much more successful because it provides customers the kind of purchasing experience they find comfortable. For example, some car dealers advertise that they do not haggle over price. They know that some people are uncomfortable with the sort of price negotiations that are common in the car business.

Purchase process surveys need to focus on specific types of products. For example, some people routinely buy DVDs in discount stores, but they would go to an electronics store to buy a DVD player. A well-designed online survey can isolate customers' purchasing preferences for different types of products.

Purchase process surveys can also help businesses improve customer service. For example, a survey might reveal that customers find a business's website difficult to navigate. Businesses can use this type of data to make the purchasing experience more pleasant and convenient for customers.

Promotion: Advertising Effectiveness Surveys

Advertising effectiveness surveys help a business make the most of its advertising budget.

Advertising decisions have become extremely complicated. Many people - especially young people - spend more time online than watching television. But are online ads as effective as TV ads? And if a business decides to use TV ads, which of the hundreds of cable channels should it focus on? And what about the print media and outdoor advertising? What place do they have in a well-planned marketing campaign?

The answers to all these questions are different for different products and for different segments of the market. Marketers need reliable data to make informed decisions about their advertising budgets. Fortunately, online surveys provide an economical way to gather and analyze this information.

An advertising effectiveness survey can determine how consumers react to an ad, what they remember, how they felt afterwards, how the ad can be improved, and if the ad's intention was served. A sequence of surveys can measure brand awareness before, during, and after a campaign. As with other types of online surveys, the results can be analyzed by age, gender, income, and other variables to ensure that ads are reaching the correct demographic group.

Some businesses rely on sales performance to gauge the effectiveness of their advertising. They assume that if they are doing better than their competitors, their ads must be working. This approach ignores the fact that sales are determined by a multitude of factors, including price, quality, and competition. A business may be doing well, but more effective ads could make its performance even better.

Boosting the Bottom Line

Online market research surveys are an inexpensive, economical way to improve every phase of marketing: product design, placement, positioning and promotion. Surveys can tell a business what it is doing wrong or right and how it can do better. An investment in a well-planned online survey can pay for itself many times over in increased sales and a healthier bottom line.

Jaime Brugueras, Ph.D., is founder of Mineful.com, a market research and analysis software that caters both the powerful and occasional user. Mineful's web-based software tools cover a range of marketing applications from data collection to advanced market analysis including segmentation, survey research, and predictive analytics. Sign up for a FREE unlimited time trial at http://www.mineful.com.

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Ten Reasons Why You Need an Online Booking Engine

By Bartholomew Barandon

Give your customers the power to reserve their rooms anytime and anywhere with just a few clicks on your own website. But that is just part of the many advantages of having an online booking engine. The following are ten reasons why you need to integrate direct reservations in your website. So read on.

1. Simplify Your Overall Booking System

With a hotel booking engine, reserving a room will be a lot easier for your guests. Unlike the use of traditional registration cards, filling up forms has never been more convenient with guests typing in personal details and spending a fraction of their time online. The best part is, customer information will be kept permanently online, so guests need not fill the same information every time they check in to your hotel.

2. Provide Hotel Information in Real Time

While face-to-face contact is very important between hoteliers and guests, some aspects like inquiries about availability, room rates, and billings are best handled automatically via online hotel booking solutions. Standard hotel reservation software allows hoteliers and potential guests to view information like room inventory and rates in real time. Minimal or no reconciliations are needed for you to know what is going on in your hotel. Even special offers for specific dates can be tracked in actual time, so no guest will come to you with coupons that have expired already. That's one less hassle for busy hoteliers.

3. Increase Your Direct Sales

If only hoteliers can have their way, they would never allow agencies to eat a portion of the revenues. But alas, accommodation providers need agencies to help boost sales. By using online hotel booking solutions, hotel owners can lessen, if not eliminate their reliance on reservation and ticketing agents. You can take control of reservations directly via your website while third parties gain less and less involvement in your business.

4. Render Instant Confirmation to Guests

A hotel booking engine is designed to furnish instant confirmation for reservations. So while you are spared from checking your records every time a guest reserves a room, your guests do not have to worry whether their bookings are firmly assured or not. Since everything is done online, instant confirmations are offered to guests from anywhere in the globe, 24/7.

5. Enjoy Prompt Sales Transactions

Hotel online booking allows you to make prompt sales by cutting through communication exchanges via faxes, emails or, worse, telephone calls between you and your guests. As all important information about your hotel is posted on your website and reservation interface, you provide your potential guests with a one-stop inquiry shop that will do all the talking for you. So what's left for your guest to do is simply click the reserve button.

6. Create Better Opportunities for Your Hotel

Apart from attaining total control of your business, hotel booking solutions allow you to create more opportunities for your property. Here, you can easily change your rates to become more competitive in your market. You can even offer best value packages and hot deals without the need to please travel or ticketing agencies.

7. Effectively Manage Seasonality

Dealing with seasonality is part of managing a hotel. But the changing of particular periods in a year should not translate to zero bookings. Data that can be automatically gathered from your booking engine can allow you to come up with competitive rates based on your locality's seasonal changes. With a few mouse clicks, you can set your sights to the right guests for the current season. You can even come up with special rates exclusively for online bookings and widen your market categories with multi-tiered pricing.

8. Reduce Marketing Costs

Online booking solution providers often bundle their services with hotel Internet marketing. With online-based marketing campaigns, you can significantly reduce your costs. Imagine your hotel website being viewed by millions of Internet users or potential guests without you spending on expensive brochures and mailing. Because of this you can even aim to compete with bigger hotels in your area without necessarily matching their marketing budget.

9. Become More Visible To the World

Some hotel booking engines come with Internet marketing modules that help promote your hotel using up-to-date online marketing techniques. These allow your website to become more visible to potential guests who are searching for the right hotel. With online marketing techniques, you can say that customers will come to you instead of the other way around.

10. Set Your Business Free

With hotel online reservations, you can set your business free from the burdens of having to allot rooms and fix rates for travel agencies. In fact, you do not need to be bound by long-term contracts with agencies anymore, unless of course you really need their services.

Truly, with all the advantages of having online booking solutions, you have a better chance of gaining guest loyalty and improved revenues. Think of direct reservation software as your tool for revving up your bottom line, without the usual headaches.

Bartholomew Barandon is a researcher and online journalist for DirectWithHotels, a company which specializes in making direct online reservations easy for accommodation providers. For more information, visit http://www.directwithhotels.com

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Using Worldly Software Packages

By Anna Stenning

Working in the Travel industry has many benefits to list such as discount prices for travelling abroad as well as a decent pay package and being sent abroad on business all expenses paid. However, there is more to travel work than just fancy rewards and getting a chance to work on your tan. For example, knowing the technical side of using specific software packages for booking and reserving flights. These software packages have aided the travel industry and are available for people looking to be trained in using them regularly.

Courses consist of Amadeus, Sabre, Worldspan and Galileo training. All of these packages are all major Computer Reservation System (CRS), which come under a Global Distribution Systems (GDS). These were once owned by airlines, but have since divested them onto GDS companies. Many of these systems are now available to consumers via the internet, for gateways into hotel booking, car hire and other services including booking airline tickets.

Galileo and Worldspan

Galileo training courses teach you the basics of using this software package. Galileo was founded in 1971 under the name Apollo Reservation System, by United Airlines. Worldspan was created in the early 1990's by Delta Airlines, Northwest Airlines and Trans World Airlines, to sells its services to travel agencies worldwide. Due to the high market of Sabre and Apollo both Worldspan and Galileo were created in an attempt to gain shares in the CRS market. Both these CRS are owned by Travelport GDS business.

Worldspan and Galileo training consist of airline reservations, automated fares and ticketing, car hire and hotel booking. Training with these packages will provide the individual the ability to gain a first class or premium customer service in the travel industry.

Sabre and Amadeus

Amadeus was founded in 1987 by the alliance of Air France, Lufthansa, Iberia Airlines, and Scandinavian Airlines System. Sabre was formed during the 1950s when American Airlines were facing problems with their previous system which was done manually. The process used cards to determine which seats were taken on the plane and then writing up the tickets, which was time consuming.

The Sabre system was originally used by AA, it was then moved across to travel agents in 1976. Now the system connects over 30,000 travel agents, 3 million consumers with over 400 airlines, large number of railways, tour, companies, ferries, cruise lines, 35,000 hotels and 50 car rental companies.

Before the creation of computer reservation systems, flight reservation was done by hand and passengers were few in numbers compared to the number of passengers today. The process was lengthy and costly, hence the creation of Sabre made the process of flight reservation simpler and easier.

Anna Stenning is an expert on Galileo training and has a better insight into the world of travel. For more information on travel courses click on http://www.onlinetraveltraining.co.uk/galileo-training

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Information Technology in the Hospitality Industry

By Nick Nikolis

Traditionally, hotels were largely dependent on cards and paperwork at the front desk to keep in touch with old and current customers. They were largely at the mercy of the desires of vacationers to arrive, and on their own efforts and staff to be ready for potential surges or long droughts of occupancy. Luckily, such inconvenience and old-fashioned methods are long since past, thanks to advances in information technology.

The first area in which information technology became important was in regards to billing. Old-fashioned paper-based book-keeping was time consuming and inefficient, and was not able to quickly tell a hotel owner what the situation of their hotel was. Luckily, advances in modern record keeping allow for a hotel owner to keep track of what they have on hand, how much of it they have, and how much it costs. Accounting is complicated, but advanced accounting software, especially that tailored to the unique needs of the hospitality industry, helps to enable hotel owners to make smart decisions. Services and products that are no longer used can be quickly cut off to save money, while those who show demand can be increased in quantity or modified so as to reduce the heavy usage.

Most hotels are familiar with booking rooms and reservations over the phone, but information technology has expanded well beyond that. Hotels can now work with various online travel companies and booking services to have their rooms booked online, with no need to employ expensive staff. This also allows a hotel to advertise their open rooms and special deals directly to persons who would be most likely to purchase them, instead of wasting lots of money advertising in an unfocused manner. High quality information technology thus allows for better arrangement and management of bookings in order to allow a hotel to better maximize occupancy, and to know in advance when large groups or lean times are approaching. This allows a hotel manager to make plans regarding temporary staff, good times to renovate or expand, or other concerns, because he/she can determine the state of their hotel currently and for the next few months with only a few clicks on the computer.

The advances in information technology extend well beyond booking, however. The internet is essential for vacationers who wish to contact those back home, and for those traveling on business to get in touch with the office. Therefore, wireless internet has become a very common and very useful service for hotels to provide. Many business minded persons even require that a hotel offer internet services so that they can keep working while on the road. Luckily, such services are easy to provide, as all that is required is a wireless router and various devices to ensure the entire hotel is filled with the network. Modern advances in wireless internet also allow for the wireless internet provided for hotel visitors to be used to network the hotel itself. Security cameras, door locks, and other devices essential to hotel security and safety can be wired into the network, so that staff are alerted whenever a door is propped open, a fire alarm goes off or suspicious activity occurs. Though the hotel guests are wholly unaware of it, this sort of added safety and security keeps them safe, and in the event of a problem they will most certainly appreciate the benefits of such a system.

As advanced as it is, information technology in the hospitality industry is still going forward. Intelligent booking systems enable rapid and efficient guest feedback, along with the ability to predict who is likely to use the hotel again and inform them via e-mail or text messages when good deals arrive. Hotels with room service or other guest services can offer their menus online, allowing for quick updates, high-quality photos, and other ways to allow guests to see and order services before they even arrive. There are also advances in terms of payroll and inventory which make information technology a valuable asset for saving money and maximizing profits. The unique nature of the hospitality industry makes it a great place for new and emerging information technology, and forward-thinking hotel owners and managers are always looking for smart equipment and software to invest in.

Nick Nikolis is working in Atlantica Hotels and Resorts as It manager in Rhodos. Atlantica Hotels and Resorts is a Europe Hotels chain currently offering lodging services in Cyprus Greece and Egypt. Check here Greece Hotels and Cyprus Hotels.

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